Since the 1990s, information and communication technologies have advanced rapidly, blurring national borders and making competition global. Businesses now create value not only through their own production but also through ecosystems and networks. Platform strategies connect producers and consumers digitally, while professional management emphasizes expertise and meritocracy. We also examine Harold Koontz’s three dimensions of management—technical, human, and conceptual—and organizational behavior as a discipline that studies human dynamics within organizations.

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📚 Reference Used: Koçel, Tamer (2018). İşletme Yöneticiliği. İstanbul: Beta Basım Yayım.

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