This episode addresses Strategic Fit, a concept critical for businesses to achieve sustainable competitive advantage: balancing internal resources with external environmental factors, the impact of economic, technological, and political factors, and the reasons strategic fit can break down, explained with examples from everyday life. To watch the entire series: https://www.youtube.com/playlist?list=PL6s4Uhec9cFApq_Hes2JeEVJG8BiDmU0u

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Source Used: Koçel, Tamer (2018). İşletme Yöneticiliği. İstanbul: Beta Basım Yayım. #StrategicFit #CompetitiveAdvantage #TTInstitute