This episode addresses SWOT Analysis, the most widely used strategic analysis tool among businesses: its dimensions of strengths, weaknesses, opportunities, and threats, and its role in decision-making processes, explained with examples from everyday life. To watch the entire series: https://www.youtube.com/playlist?list=PL6s4Uhec9cFApq_Hes2JeEVJG8BiDmU0u Subscribe for more: youtube.com/@ttinstituteacademy Source Used: Koçel, Tamer (2018). İşletme Yöneticiliği. İstanbul: Beta Basım Yayım. #SWOTAnalysis #StrategicDecisionMaking #TTInstitute
Strategic Decision-Making in 7 Episodes
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Episode 1: General Introduction
This episode introduces the discipline of strategic management and the fundamental concepts that form the basis for businesses achieving long-term success and sustainable competitive advantage. Prepared drawing on well-established academic sources, this content comprehensively covers the foundations of strategic decision-making processes, business objectives, and the strategic management perspective, supported by examples from everyday life.
Episode 2: SWOT Analysis
This episode examines in detail the SWOT analysis, which allows businesses to systematically assess their internal capabilities and external environmental conditions. How to analyze strengths and weaknesses along with market opportunities and threats is addressed within a strategic planning framework and with current business-world examples.
Episode 3: PESTEL Analysis
This episode comprehensively covers PESTEL analysis, used to analyze the macro environment in which businesses operate. The impact of political, economic, social, technological, environmental, and legal factors on strategic decision-making processes is detailed through current theoretical approaches and practical examples.
Episode 4: Porter’s Five Forces Model
This episode comprehensively examines Porter's Five Forces Model, used to analyze the competitive environment and understand industry dynamics. The threat of new entrants, the bargaining power of suppliers and buyers, the threat of substitute products, and rivalry among existing competitors are conveyed from a strategic management perspective, with industry analysis examples.
Episode 5: The Resource-Based View (RBV)
This episode covers the Resource-Based View (RBV) approach and the VRIO framework, which enable businesses to achieve sustainable competitive advantage. The role of value, rarity, inimitability, and organization in strategic resource management is explained through comprehensive academic approaches, referencing everyday life examples.
Episode 6: Dynamic Capabilities
This episode examines the Dynamic Capabilities approach, which is critical for businesses to quickly adapt to changing market conditions, transform their strategic resources, and maintain sustainable competitive advantage. Organizational learning, talent management, and change processes are covered, grounded in modern management theories, with practical examples.
Episode 7: Strategic Fit
This episode addresses the concept of Strategic Fit, which balances internal resources with external environmental factors so businesses can achieve sustainable success. Economic, technological, and political influences, along with the reasons fit can break down, are detailed in light of the strategic management literature and with concrete examples from everyday life.
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