This episode addresses PESTEL Analysis, one of the critical tools for understanding a business's external environment: political, economic, social, technological, environmental, and legal factors, along with their role in strategic decision-making processes, explained with examples from everyday life.

To watch the entire series: https://www.youtube.com/playlist?list=PL6s4Uhec9cFApq_Hes2JeEVJG8BiDmU0u Subscribe for more: youtube.com/@ttinstituteacademy

Source Used: Koçel, Tamer (2018). İşletme Yöneticiliği. İstanbul: Beta Basım Yayım. #PESTELAnalysis #StrategicDecisionMaking #TTInstitute