This episode addresses the Resource-Based View (RBV) approach, which enables businesses to achieve sustainable competitive advantage: the VRIO framework (value, rarity, inimitability, organization), the role of strategic resources in creating value, and the importance of human resources, technology, and brand value, explained with examples from everyday life.

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Source Used: Koçel, Tamer (2018). İşletme Yöneticiliği. İstanbul: Beta Basım Yayım. #RBV #VRIO #TTInstitute