This cinematic short film was prepared to help you quickly recall the main idea of the second week.
You briefly recall how the price elasticity of demand is calculated, the available seat kilometers (ASK) and revenue passenger kilometers (RPK) indicators, and how the load factor is derived from these two indicators.
Then you review the demographic, geographic, economic and sociocultural factors that shape demand, the product components and substitute transport options.
To study the topic in detail, we recommend watching this week's main video and reading the lesson text.

🎬 To watch the short film:
https://youtube.com/shorts/3K6f5NL6LyQ

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