This cinematic short film was prepared to help you quickly recall the main idea of the first week.
You briefly recall the difference between general aviation and airline transportation, and that the airline product consists of price, schedule, comfort, convenience of service delivery and image.
Then you review the concept of true origin and destination, characteristics such as the fact that the service cannot be stored, and market segmentation based on the different needs of business and leisure passengers.
To study the topic in detail, we recommend watching this week's main video and reading the lesson text.

🎬 To watch the short film:
https://youtube.com/shorts/aOaqj4Ro0gU

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