This cinematic short film was prepared to help you quickly recall the main idea of the fifteenth week.
You briefly recall the cost leadership strategy of the low-cost airline and the development of the model from 1971 to the 2003 liberalization in Türkiye.
Then you review direct sales, no-frills service, the single cabin class, short turnaround time, the homogeneous fleet, secondary airports and the point-to-point network structure.
To study the topic in detail, we recommend watching this week's main video and reading the lesson text.

🎬 To watch the short film:
https://youtube.com/shorts/dvatAO1ngIo

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