Types of Strategy and Strategic Processes: A 3-Episode Academic Series

Types of Strategy: The Decisions That Shape Businesses' Future

One of the most critical competencies for businesses and individuals in shaping the future is the ability to make the right strategic decisions in time. The Types of Strategy and Processes series covers the fundamental building blocks of this field, from types of strategy to strategic decision-making approaches to the steps of the strategic planning process, in a 3-episode original video series. The content is prepared drawing on well-established academic sources and enriched with everyday examples. This approach helps viewers see how to use the concepts in real decision moments rather than simply memorizing them.

Throughout the series, Types of Strategy stops being an abstract concept; how it is applied in real decision moments is shown through concrete examples.

Why Are Types of Strategy So Important?

The difference between competitive approaches (Porter's Competitive Strategies) and the resource-based view (RBV) directly determines how a business positions itself in the market. Harvard Business Review's academic content published on strategyshows how central a role these two approaches still play in today's business world.

In this series, we reinforce the concept of Types of Strategy not only theoretically but also with concrete examples from the aviation industry. In today's rapidly changing competitive environment, being able to identify the right type of strategy in time can determine the difference between an organization surviving and standing out. Choosing the right type of strategy is a fundamental decision that determines where an organization directs its resources, which risks it takes on, and how it differentiates itself from competitors. This course clarifies the logic behind this choice step by step. Indeed, many organizations jump into the Strategic Planning process before determining the right type of strategy, which leads to inconsistent decisions in the long run. In this series, we address why choosing the right framework first, and then turning that framework into a concrete plan, is so critical.

Course Structure: From Types of Strategy to Strategic Planning

The series consists of 3 main episodes, each designed to be an independent learning unit on its own:

• Episode 1 – Types of Strategy: A comparative analysis of competitive and resource-based approaches
• Episode 2 – Strategic Decision-Making: Rational (SWOT/PESTEL-based) and intuitive decision-making processes
• Episode 3 – The Strategic Planning Process: Step-by-step planning from goal-setting to evaluation

Each episode builds on the previous one, carrying the viewer step by step from Types of Strategy toward a concrete Strategic Planning process. Thanks to its short and intensive format, the series is suitable both for newcomers and for experienced professionals who want to refresh the subject. The Strategic Planning process covered in Episode 3 turns the conceptual framework learned in the first two episodes into an actionable roadmap; the steps of goal-setting, resource allocation, and performance evaluation are explained with concrete examples.

What Will You Learn From This Course?

This series aims to give viewers a solid foundation in the following areas:

• Distinguishing the fundamental differences between Types of Strategy (competition-focused and resource-based approaches)
• Grasping rational and intuitive decision-making approaches through examples from everyday life
• Understanding the role of SWOT and PESTEL analyses in strategic decision processes
• Structuring a Strategic Planning process step by step, from goal-setting to evaluation
• Assessing the organizational consequences of choosing the right type of strategy
• Grasping the logical transition between Types of Strategy and Strategic Planning

Who Is This Course For?

This series is designed for business students, managers, and anyone seeking a solid foundation in Types of Strategy. Those who want to see the topic within a more comprehensive curriculum can also check out our Strategic Decision-Making in 7 Episodes course. Thanks to the short video format, professionals with a busy work schedule can easily fit this content into their daily routine; you can explore Types of Strategy and the Strategic Planning process while in traffic, during exercise, or at any moment of your daily routine. Prepared in an academic yet plain language, the episodes offer an accessible entry point for newcomers to the subject, while also giving experienced managers the opportunity to organize their existing knowledge into a systematic framework.

Types of Strategy and Processes is a timeless video series that strengthens the decisions shaping the future of businesses and individuals. By bringing theory together with practice, this series gives viewers both a conceptual and an applied perspective. A viewer who grasps the link between Types of Strategy and Strategic Planning does not merely make the right decision, but also learns to turn that decision into an actionable process.

AI-assisted tools were used in the content production of this course.