{"id":1789,"date":"2026-10-01T23:37:24","date_gmt":"2026-10-01T20:37:24","guid":{"rendered":"https:\/\/ttinstituteacademy.com\/?post_type=courses&p=1789"},"modified":"2026-10-01T20:37:27","modified_gmt":"2026-10-01T20:37:27","slug":"masterclass-stratejik-yonetim","status":"publish","type":"courses","link":"https:\/\/ttinstituteacademy.com\/tr\/courses\/masterclass-stratejik-yonetim\/","title":{"rendered":"Masterclass | \u0130\u015fletme Y\u00f6netimi, Strateji ve Havac\u0131l\u0131k"},"content":{"rendered":"

Stratejik Y\u00f6netim Masterclass: \u0130\u015fletme Y\u00f6netimi, Strateji ve Havac\u0131l\u0131\u011f\u0131n Kesi\u015fimi<\/h2>\n

Bu masterclass serisi, stratejik y\u00f6netim<\/strong>in en temel akademik \u00e7er\u00e7evelerini, havac\u0131l\u0131k end\u00fcstrisinin ger\u00e7ek vaka \u00f6rnekleri \u00fczerinden i\u015fleyen kapsaml\u0131 bir video program\u0131d\u0131r. Balanced Scorecard’dan kriz y\u00f6netimine, ekip kaynak y\u00f6netiminden yapay zek\u00e2 \u00e7a\u011f\u0131nda liderli\u011fe kadar geni\u015f bir yelpazede, klasik i\u015fletme y\u00f6netimi<\/strong> teorilerini soyut kal\u0131plardan \u00e7\u0131kar\u0131p somut, ak\u0131lda kal\u0131c\u0131 \u00f6rneklere d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz. \u0130\u00e7erik, alan\u0131nda kabul g\u00f6rm\u00fc\u015f akademik kaynaklardan ve g\u00fcncel y\u00f6netim literat\u00fcr\u00fcnden yararlan\u0131larak haz\u0131rlanm\u0131\u015ft\u0131r.<\/p>\n

Stratejik Y\u00f6netim Neden\u00a0\"MasterclassHavac\u0131l\u0131k \u00dczerinden Anlat\u0131l\u0131yor?<\/span><\/h2>\n

Havac\u0131l\u0131k sekt\u00f6r\u00fc, d\u00fc\u015f\u00fck k\u00e2r marj\u0131, y\u00fcksek operasyonel risk ve s\u0131k\u0131 d\u00fczenleyici \u00e7er\u00e7eve gibi \u00f6zellikleriyle, bu disiplinin s\u0131nand\u0131\u011f\u0131 en zorlu laboratuvarlardan biridir. \u00d6rne\u011fin Balanced Scorecard \u00e7er\u00e7evesi, y\u00f6netim literat\u00fcr\u00fcnde ilk kez Kaplan ve Norton’\u0131n Harvard Business Review’de yay\u0131mlanan \u00f6nc\u00fc makalesinde<\/a> tan\u0131t\u0131lm\u0131\u015f ve o g\u00fcnden bu yana kurumsal performans y\u00f6netiminin temel ta\u015flar\u0131ndan biri haline gelmi\u015ftir. Bu masterclass’ta, bu t\u00fcr akademik \u00e7er\u00e7eveleri havac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn somut krizleri ve ba\u015far\u0131 hik\u00e2yeleri \u00fczerinden canland\u0131r\u0131yoruz. Bu yakla\u015f\u0131m\u0131n avantaj\u0131 \u015fu: soyut bir teoriyi ezberlemek yerine, ger\u00e7ek bir kurumun o teoriyi nas\u0131l uygulad\u0131\u011f\u0131n\u0131 (ya da uygulamad\u0131\u011f\u0131nda neyin ters gitti\u011fini) g\u00f6rmek, kavram\u0131 \u00e7ok daha kal\u0131c\u0131 hale getiriyor.<\/p>\n

Kurs Yap\u0131s\u0131: 52 Haftal\u0131k \u0130\u015fletme Y\u00f6netimi Yolculu\u011fu<\/h2>\n

Seri, d\u00f6rt ana \u00e7eyrek (Topic) etraf\u0131nda kurgulanm\u0131\u015ft\u0131r: G\u00f6ky\u00fcz\u00fcn\u00fcn G\u00f6r\u00fcnmez Matemati\u011fi & Havac\u0131l\u0131k Yar\u0131\u015flar\u0131, Taylor vs AI, Kurumsal Labirent ve Karar Odalar\u0131n\u0131n Temel Ta\u015flar\u0131. Her hafta bir stratejik ara\u00e7, bir havac\u0131l\u0131k \u00f6rne\u011fi \u00fczerinden ele al\u0131n\u0131r \u2014 Balanced Scorecard ile bilan\u00e7o k\u00f6rl\u00fc\u011f\u00fcn\u00fc yenmek, havac\u0131l\u0131k finansman\u0131n\u0131n gizli matemati\u011fi, kokpitte CRM’in do\u011fu\u015fu, kriz y\u00f6netimi dersleri ve daha fazlas\u0131. Serinin tamam\u0131n\u0131 YouTube oynatma listemizden<\/a> takip edebilir, yeni b\u00f6l\u00fcmlerden haberdar olmak i\u00e7in TT Institute Academy YouTube kanal\u0131na<\/a> abone olabilirsiniz. Her b\u00f6l\u00fcm 6-15 dakika s\u00fcrer; tek bir \u00e7er\u00e7eveye derinlemesine odaklan\u0131r, ard\u0131ndan bir vaka \u00fczerinden \u00e7er\u00e7evenin nas\u0131l i\u015fledi\u011fini g\u00f6sterir ve izleyicinin kendi kurumuna uygulayabilece\u011fi somut \u00e7\u0131kar\u0131mlarla kapan\u0131r.<\/p>\n

\u0130\u015fletme Y\u00f6netimi Alan\u0131nda Neler \u00d6\u011freneceksiniz<\/h2>\n